Privacy Policy

Thank you very much for your interest in our company. Data protection has a particularly high priority for the management of Personalized HC UG. The Personalized HC UG website can be used without any indication of personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the Basic Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Personalized HC UG. Through this privacy statement, our company seeks to inform the public about the nature, extent and purpose of the personal information we collect, use and process. In addition, this Privacy Statement will inform individuals about their rights.

Personalized HC UG, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps, so that absolute protection cannot be guaranteed. For this reason, each person concerned is free to transmit personal data to us by alternative means, such as telephone.

1. Definitions

The Personalized HC UG Privacy Policy is based on the terms used by the European Directive and Regulation Makers in the adoption of the Basic Data Protection Regulation (DS-GVO). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. In order to guarantee this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

  • a) Personal data
    Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person shall be considered identifiable if he can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • b) Data subject
    Data subject means any identified or identifiable natural person whose personal data are processed by the controller.
  • c) Processing
    Processing means any operation or set of operations which is carried out with or without the aid of automated processes and which relates to personal data, such as collection, recording, organisation, sorting, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or association, qualification, erasure or destruction.
  • d) Limitation of processing
    Limitation of processing is the marking of stored personal data with the aim of limiting their future processing.
  • e) Profiling
    Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or movement of that natural person.
  • f) Pseudonymisation
    Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the provision of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.
  • g) Controller or data controller
    The controller or data controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are laid down by Union law or by the law of the Member States, the controller or controllers may be designated in accordance with Union law or with the law of the Member States on the basis of specific criteria.
  • h) Processors under contract
    Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • i) Recipient
    The recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the course of a specific investigation task under Union law or the law of the Member States shall not be considered as recipients.
  • j) Third parties
    Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or processor.
  • k) Consent
    Consent shall mean any voluntary, informed and unambiguous expression by the data subject of his or her will in the particular case, in the form of a statement or other unequivocal confirmatory act, indicating that he or she consents to the processing of his or her personal data.

2. Name and address of the controller

The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the Data Protection Commissioner:

Martin Fritz Schulz

Bruno-Bürgel-Weg 69-81 (Haus 6)

12439 Berlin

Germany

E-Mail: bestellung@auto4style.com

Website: www.auto4style.com

3. Name and address of the Data Protection Officer

The data protection officer of the controller is:

Martin Fritz Schulz

Bruno-Bürgel-Weg 69-81 (Haus 6)

12439 Berlin

Germany

E-Mail: bestellung@autostyle.com

Website: www.auto4style.com

Any person concerned can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The websites of Personalized HC UG use cookies. Cookies are text files which are stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by its unique cookie ID.

Through the use of cookies, Personalized HC UG can provide users of this website with more user-friendly services, which would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interests of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data each time he visits the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable under certain circumstances.

5. Collection of general data and information

The Personalized HC UG website collects a series of general data and information each time the website is accessed by a data subject or an automated system. These general data and information are stored in the log files of the server. The (1) browser types and versions used can be recorded, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-sites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used to avert dangers in the event of attacks on our information technology systems.

Personalized HC UG does not draw any conclusions about the person concerned when using this general data and information. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term operability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Personalized HC UG both statistically and with the aim of increasing data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by the person concerned.

6. Registration on our website

The data subject shall have the possibility to register on the website of the controller by providing personal data. The personal data transmitted to the data controller in this process is determined by the respective input mask used for registration. The personal data entered by the data subject shall be collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be disclosed to one or more processors, such as a parcel service, who will also use the personal data solely for internal purposes attributable to the controller.

By registering on the controller’s website, the IP address assigned to the data subject by the Internet service provider (ISP), the date and time of registration are also stored. This data is stored in order to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences. In this respect, the storage of this data is necessary to safeguard the data controller. These data will not be passed on to third parties unless there is a legal obligation to do so or the data is used for criminal prosecution.

The registration of the data subject with voluntary disclosure of personal data serves the purpose of the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the database of the data controller.

The data controller shall provide any data subject with information on the personal data stored on the data subject at any time upon request. Furthermore, the data controller shall correct or delete personal data at the request or notice of the data subject, unless this is contrary to any legal obligation to retain such data. The entire staff of the data controller shall be available to the data subject as contact persons in this context.

7. Subscription of our newsletter

On the website of Personalized HC UG users are given the opportunity to subscribe to the newsletter of our company. The personal data transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

Personalized HC UG informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation e-mail in the double opt-in procedure will be sent to the e-mail address entered for the first time by the person concerned for the purpose of sending the newsletter. This confirmation e-mail is used to check whether the owner of the e-mail address as the person concerned has authorised receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to legally safeguard the data controller.

The personal data collected in the course of registering for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or registration in this respect, as might be the case in the event of changes to the newsletter offering or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter dispatch, can be revoked at any time. For the purpose of the revocation of the consent an appropriate left is in each new type character. It is also possible at any time to unsubscribe from the newsletter dispatch directly on the website of the data controller or to inform the data controller of this in any other way.

8. Newsletter-Tracking

The Personalized HC UG newsletters contain so-called tracking pixels. A pixel-code is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and analysis. This allows statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel-code, Personalized HC UG can detect if and when an email was opened by an affected person and which links in the email were accessed by the affected person.

Such personal data collected via the pixel-code contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimise the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent submitted via the double opt-in procedure. After a revocation these personal data will be deleted by the person responsible for the processing. The Personalized HC UG automatically interprets a deregistration from the receipt of the newsletter as a revocation.

9. Possibility of contact via the website

The website of Personalized HC UG contains, due to legal regulations, information that allows a quick electronic contact to our company as well as a direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.

10. Routine deletion and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period of time necessary to achieve the storage purpose or where provided for by the European directive and regulation maker or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European directive and regulation giver or another competent legislator expires, the personal data shall be blocked or deleted routinely and in accordance with the statutory provisions.

11. Rights of the data subject

  • a) Right to confirmation
    Every data subject shall have the right, granted by the European directive and regulation maker, to obtain from the controller confirmation as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.
  • b) Right of access
    Any person concerned by the processing of personal data has the right, granted by the European directive and regulation maker, to obtain at any time, free of charge, from the controller, information on the personal data relating to him which have been stored and a copy of that information. Furthermore, the European Data Protection Supervisor has granted the data subject access to the following information:

    • the purposes of the processing
    • the categories of personal data processed
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
    • if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration
    • the existence of a right to the rectification or erasure of personal data concerning him or her or to the limitation of the processing carried out by the controller or of a right to object to such processing
    • the existence of a right of appeal to a supervisory authority
    • if the personal data are not collected from the data subject: All available information on the origin of the data
    • the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the DS Block Exemption Regulation and, at least in these cases, meaningful information on the logic involved, the scope and the intended effects of such processing on the data subject

    The data subject also has the right to know whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in connection with the transfer.
    If a data subject wishes to exercise this right of access, he or she may at any time contact a member of staff of the controller.

  • c) Right of rectification
    Any person concerned by the processing of personal data has the right, granted by the European directive and regulation maker, to request the rectification without delay of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right, having regard to the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.
    If a data subject wishes to exercise this right of rectification, he or she may at any time contact a member of staff of the controller.
  • d) Right to deletion (right to be forgotten)
    Any person data subject to the processing of personal data shall have the right, granted by the European directive and regulation, to require the controller to erase without delay personal data concerning him which are subject to one of the following conditions and to the extent that the processing is not necessary:

    • Personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
    • The data subject withdraws his consent on which the processing was based pursuant to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO and there is no other legal basis for the processing.
    • The data subject objects to the processing under Article 21(1) DS Block Exemption Regulation and there are no overriding legitimate reasons for the processing or the data subject objects to the processing under Article 21(2) DS Block Exemption Regulation.
    • The personal data have been processed unlawfully.
    • The deletion of the personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the controller is subject.
    • The personal data were collected in relation to information society services offered pursuant to Art. 8 para. 1 DS-GVO.

    If one of the above reasons applies and a data subject wishes to have personal data stored at Personalized HC UG deleted, he or she can contact an employee of the data controller at any time. The employee of Personalized HC UG will ensure that the request for deletion is complied with immediately.
    If Personalized HC UG has made the personal data public and if our company is obliged to delete the personal data in accordance with Art. 17 para. 1 DS-GVO, Personalized HC UG will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data that the person concerned has requested the deletion of all links to this personal data or copies or replications of this personal data from these other persons responsible for data processing, insofar as the processing is not required. The employee of Personalized HC UG will take the necessary steps in individual cases.

  • e) Right to limitation of processing
    Any person data subject to the processing of personal data has the right, granted by the European directive and regulation, to request the controller to limit the processing if one of the following conditions is met:

    • The accuracy of the personal data shall be contested by the data subject for a period of time which allows the controller to verify the accuracy of the personal data.
    • The processing is unlawful and the data subject refuses to erase the personal data and instead requests that the use of the personal data be restricted.
    • The controller no longer needs the personal data for the purposes of processing, but the data subject needs them for the assertion, exercise or defence of legal rights.
    • The data subject has lodged an objection to the processing pursuant to Art. 21 para. 1 DS-GVO and it is not yet clear whether the legitimate reasons of the data controller outweigh those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Personalized HC UG, he or she can contact an employee of the data controller at any time. The employee of Personalized HC UG will initiate the restriction of the processing.

  • f) Right to data transferability
    Any data subject involved in the processing of personal data has the right, granted by the European directive and regulation, to obtain personal data concerning him or her which have been provided by the data subject to a controller in a structured, common and machine-readable format. It also has the right to communicate these data to another controller without being hindered by the controller to whom the personal data have been provided, provided that the processing is based on the consent pursuant to Art. 6 para. 1 letter a DS-GVO or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 letter b DS-GVO and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority entrusted to the controller.
    Furthermore, when exercising his right to data transferability pursuant to Art. 20 (1) DS Block Exemption Regulation, the data subject shall have the right to obtain that the personal data be transferred directly from one data controller to another data controller insofar as this is technically feasible and insofar as this does not impair the rights and freedoms of other persons.
    For the assertion of the right to data transferability, the person concerned can contact an employee of Personalized HC UG at any time.
  • g) Right of objection
    Any person data subject to the processing of personal data has the right, granted by the European directive and regulation maker, to object at any time, for reasons related to his/her particular situation, to the processing of personal data concerning him/her on the basis of Article 6(1)(e) or (f) of the DS Block Exemption Regulation. This also applies to profiling based on these provisions.
    Personalized HC UG will no longer process the personal data in the event of objection, unless we can prove compelling reasons for the processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves the assertion, exercise or defense of legal claims.
    If Personalized HC UG processes personal data in order to conduct direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling as far as it is connected with such direct advertising. If the person concerned objects to the Personalized HC UG processing for purposes of direct marketing, Personalized HC UG will no longer process the personal data for these purposes.
    In addition, the data subject has the right to object to the processing of personal data concerning him/her by Personalized HC UG for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 DS-GVO for reasons arising from his particular situation, unless such processing is necessary for the performance of a task in the public interest.
    To exercise the right to object, the data subject may directly contact any employee of Personalized HC UG or another employee. The data subject is also free to exercise his right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
  • h) Automated case-by-case decisions including profiling
    Any person data subject to the processing of personal data has the right under the European Directive and Regulation not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects upon him or her or significantly affects him or her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the data controller, or (2) is authorised by Union or national law or by the Member States to which the data controller is subject and which provides for adequate measures to safeguard the rights and freedoms and the legitimate interests of the data subject, or (3) is taken with the express consent of the data subject.
    Where the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is taken with the express consent of the data subject, Personalized HC UG shall take appropriate measures to safeguard the rights and freedoms and the legitimate interests of the data subject, including at least the right to obtain the intervention of a data subject from the data controller, to present his or her point of view and to contest the decision.
    If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time do so by contacting an employee of the controller.
  • i) Right to revoke consent under data protection law
    Any person concerned by the processing of personal data has the right, granted by the European directive and regulation maker, to revoke consent to the processing of personal data at any time.
    If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time do so by contacting an employee of the controller.

12. Data protection for applications and in the application procedure

The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents electronically, for example by e-mail or via a web form on the website, to the data controller. If the data controller concludes an employment contract with an applicant, the data transmitted shall be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude a contract of employment with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interests in this sense include, for example, the duty to provide evidence in proceedings under the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz – AGG).

13. Privacy policy on the use and application of AddThis

The data controller has integrated components of AddThis on this website. AddThis is a so-called bookmarking provider. The service allows a simplified bookmarking of websites via buttons. By hovering over the AddThis component with the mouse or clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on over 15 million websites, and the buttons are displayed over 20 billion times a year according to the operating company.

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an AddThis component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com . As part of this technical process, AddThis obtains knowledge of the visit and which specific individual pages of this website are used by the information technology system used by the data subject. In addition, AddThis obtains knowledge of the IP address of the computer system used by the person concerned, assigned by the Internet service provider (ISP), the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymous user profiles. The data and information transferred to AddThis in this way enables AddThis itself and its affiliated companies or partner companies to specifically address visitors to the website of the data controller with personalised and interest-related advertising.

AddThis displays personalised and interest-related advertising on the basis of a cookie set by the company. This cookie analyses the individual surfing behaviour of the computer system used by the person concerned. The cookie stores the visits to Internet pages made by the computer system.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.

The data subject also has the possibility to permanently object to the processing of personal data by AddThis. To do this, the person concerned must click on the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

The current data protection regulations of AddThis can be found at http://www.addthis.com/privacy/privacy-policy.

14. Privacy policy regarding the use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The data controller has integrated Adobe components on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is a tool that enables more efficient online marketing and web analytics. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows to websites. The real-time analyses include project reports and allow ad hoc analysis of website visitors. Customer interactions are presented in such a way that the data controller has a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and converting them into reports. This enables the data controller to obtain information in real time and to identify problems more quickly.

These services are operated by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture places a cookie on the data subject’s information technology system (cookies have been explained in advance; see above). The data controller ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized prior to geolocalization. Anonymisation is achieved by replacing the last part of the IP address. The data controller has made server-side settings that anonymise the IP address of the data subject independently of each other prior to processing for geolocalisation and range measurement. On behalf of the data controller, Adobe will use the data and information collected via our website to evaluate the user behavior of the data subject. In addition, Adobe will use the data to compile reports on user activities on our behalf and to provide other services to our company in connection with the use of our website. Adobe does not combine the IP address of the individual with any other personally identifiable information.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the person concerned. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to and prevent the collection of data generated by the Adobe cookie and relating to the use of this website and the processing of such data by Adobe. To do this, the person concerned must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

Adobe’s current data protection regulations can be found at http://www.adobe.com/de/privacy.html.

15. Data protection provisions on the use and application of affilinet

The data controller has integrated components of the affilinet company on this website. Affilinet is a German affiliate network that offers affiliate marketing.

Affiliate marketing is an Internet-supported sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

Affilinet’s operating company is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Affilinet’s tracking cookie does not store any personal data. Only the affiliate’s identification number, i.e. the partner referring the potential customer, as well as the visitor’s serial number on a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Affilinet can be deleted at any time via an Internet browser or other software programs.

Affilinet’s current data protection regulations can be found at https://www.affili.net/de/footeritem/datenschutz.

16. Privacy policy regarding the use and application of econda

The data controller has integrated components of econda on this website. Econda is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behaviour of visitors to websites. A web analysis service collects data on, among other things, from which website a person concerned came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

The operating company of econda is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.

Econda sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an econda component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective econda component to transmit data to econda for marketing and optimisation purposes. As part of this technical process, econda obtains knowledge of data that are subsequently used to create pseudonymous user profiles. The user profiles obtained in this way serve to analyse the behaviour of the data subject who has accessed the website of the data controller and are evaluated with the aim of improving and optimising the website. The data collected via the econda component will not be used to identify the data subject without the prior consent of the data subject. This data will not be merged with personal data or with other data containing the same pseudonym.

The person concerned can at any time prevent the setting of cookies by our website, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent econda from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by econda can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to the collection of data generated by the econda cookie and relating to the use of this website and to the processing of such data by econda and prevent such collection. To do this, the person concerned must press the send button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/, which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

The current data protection regulations of econda can be found at http://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

17. Data protection provisions on the use and application of etracker

The data controller has integrated etracker components into this website. Etracker is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. A web analysis service collects data on, among other things, from which website a person concerned came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

Etracker’s operating company is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

Etracker sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an etracker component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective etracker component to transmit data to etracker for marketing and optimisation purposes. As part of this technical process, etracker obtains knowledge of data that is subsequently used to create pseudonymous user profiles. The user profiles obtained in this way serve to analyse the behaviour of the data subject who accessed the website of the data controller and are evaluated with the aim of improving and optimising the website. The data collected via the etracker component will not be used to identify the data subject without the prior consent of the data subject. This data will not be merged with personal data or with other data containing the same pseudonym.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent etracker from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by etracker can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject may object to the collection of data generated by the etracker cookie and relating to the use of this website and to the processing of this data by etracker and prevent such collection. To do this, the person concerned must press the cookie-set button under the link http://www.etracker.de/privacy?et=V23Jbb, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

The current data protection regulations of etracker can be found at https://www.etracker.com/de/datenschutz.html.

18. Privacy policy regarding the use and enjoyment of Facebook

The data controller has integrated Facebook components on this website. Facebook is a social network.

A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if a person concerned lives outside the USA or Canada.

Each time one of the individual pages of this website is accessed, operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE As part of this technical process, Facebook obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Facebook at the same time, Facebook recognizes which specific page of our website the person concerned is visiting each time the person visits our website and for the entire duration of the person’s stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data.

Facebook receives information through the Facebook component that the individual concerned has visited our website whenever the individual concerned is logged into Facebook at the same time as accessing our website, whether or not the individual clicks on the Facebook component. If the data subject does not want this information to be transferred to Facebook in this way, he or she can prevent the transfer by logging out of his or her Facebook account before accessing our website.

Facebook’s published privacy policy, available at https://de-de.facebook.com/about/privacy/, discloses Facebook’s collection, processing and use of personal information. It also explains what settings Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

19. Data protection provisions on the use and application of Flattr

The data controller has integrated Flattr components on this website. Flattr is a social payment service from Sweden, which enables the user to distribute donations to media providers on the Internet by paying into a credit account and determining a monthly budget. The user of the service can instruct Flattr to distribute his fixed monthly budget to this media provider by clicking on a Flattr button integrated on a media provider’s website.

The operating company of Flattr is Flattr AB, Box 4111, 203 12 Malmö, Sweden.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Flattr component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Flattr component to download a representation of the corresponding Flattr component from Flattr. As part of this technical process, Flattr obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Flattr at the same time, Flattr recognizes which specific page on our website the person concerned is visiting each time the person visits our website and for the entire duration of the person’s stay on our website. This information is collected by the Flattr component and assigned by Flattr to the respective Flattr account of the person concerned. If the person concerned presses the Flattr button integrated on our website, this information is transmitted to Flattr for billing purposes. The person concerned has already consented to the transmission of such information to Flattr.

Further information and Flattr’s applicable data protection regulations can be found at https://flattr.com/privacy.

20. Privacy policy regarding the use and enjoyment of Amazon Partner Program features

The data controller has integrated Amazon components on this website as a participant in the Amazon Partner Program. The Amazon components were designed by Amazon with the aim of providing customers with advertisements on various Amazon Group websites, in particular on Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and Amazon.es. BuyVIP.com against payment of a commission. The data controller may generate advertising revenue through the use of Amazon components.

The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Amazon component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Amazon component to transmit data to Amazon for the purpose of online advertising and the billing of commission. Within the framework of this technical procedure, Amazon obtains knowledge of personal data which serve Amazon to trace the origin of orders received by Amazon and subsequently enable commission invoicing. Among other things, Amazon can trace the fact that the person concerned has clicked on a partner link on our website.

The person concerned can prevent the setting of cookies by our website at any time, as already described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amazon from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Amazon can be deleted at any time via an Internet browser or other software programs.

Further information and Amazon’s applicable data protection regulations can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

21. Data protection provisions on the use and application of functions of the collecting society WORT (VG WORT)

The person responsible for the processing has integrated pixel markers on this website. A pixel-code is a miniature graphic that is embedded in web pages to allow log file recording and analysis for statistical analysis. The integrated counting pixels serve the Scalable Central Measurement Method (SZM) of the collecting society WORT (VG-Wort).

The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn.

The Scalable Central Measurement Method is used to determine statistical key figures with which the probability of copying texts is calculated. The embedded pixel-code makes it possible for the WORT collecting society to recognise whether, when and by how many users (including the person concerned) our website was opened and what content was retrieved.

The data obtained using the Scalable Central Measurement Method is collected anonymously. In order to record the number of hits, either a so-called session cookie is set, i.e. a signature is created which consists of various automatically transmitted information, or alternative methods are used, for the purpose of recognising the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymous form. The data subject is not identified at any time.

The data obtained using the Scalable Central Measurement Method is collected anonymously. In order to record the number of hits, either a so-called session cookie is set, i.e. a signature is created which consists of various automatically transmitted information, or alternative methods are used, for the purpose of recognising the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymous form. The data subject is not identified at any time.

Furthermore, the data subject may object to and prevent the collection of data generated by INFOnline and relating to the use of this Internet site and the processing of such data by INFOnline. To do this, the person concerned must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

INFOnline’s current data protection regulations can be found at https://www.infonline.de/datenschutz/.

22. Privacy policy regarding the use of Getty Images images

The data controller has integrated components of Getty Images into this website. Getty Images is an American photo agency. An image agency is a company that offers images and other image material on the market. Picture agencies usually market photographs, illustrations and film material. A picture agency licenses the pictures used by various customers, in particular website operators, editorial offices of print and TV media and advertising agencies, through a picture agency.

The Getty Images components are operated by Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images allows the embedding of stock images (free of charge if applicable). Embedding is the embedding or integration of a specific external content, such as text, video or image data, which is provided by an external website and then appears on its own website. A so-called embedding code is used for embedding. An embedding code is an HTML code that is integrated into a website by a website operator. If an embed code has been integrated by a website operator, the external content of the other website is displayed by default as soon as a website is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides more information about embedding content at http://www.gettyimages.de/resources/embed.

Through the technical implementation of the embed code, which enables Getty Images to display images, the IP address of the Internet connection through which the person concerned accesses our website is transferred to Getty Images. Getty Images also collects information about our website, the type of browser used, browser language, time and length of access. In addition, Getty Images may collect navigation information, which is information about which of our sub-pages the individual visited and which links the individual clicked, as well as other interactions the individual performed when visiting our site. This information may be stored and used by Getty Images.

For more information and to review Getty Images’ privacy policy, please visit https://www.gettyimages.de/company/privacy-policy.

23. Privacy policy regarding the use and enjoyment of Google AdSense

The person responsible for the processing has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third party sites according to the content of the respective third party sites. Google AdSense allows an interest-related targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to include advertisements on our website. Google AdSense places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The setting of cookies enables Alphabet Inc. to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and billing commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable it to bill commissions.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A pixel-code is a miniature graphic that is embedded in Internet pages to enable a log file recording and a log file analysis, whereby a statistical evaluation can be carried out. Based on the embedded pixel-code, Alphabet Inc. can recognize if and when a website was opened by an affected person and which links were clicked by the affected person. Counting pixels are used, among other things, to evaluate the visitor flow of a website.

Through Google AdSense, personal data and information, including the IP address and necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal information collected through the technical process with third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

24. Privacy policy regarding the use of Google Analytics (with anonymization function)

The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to Internet pages. A web analysis service collects data on, among other things, from which website a person concerned came to a website (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition “_gat._anonymizeIp” for the web analysis via Google Analytics. This addition is used by Google to shorten and anonymise the IP address of the Internet connection of the person concerned if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. When the cookie is set, Google is able to analyse the use of our website. Each time you access one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission statements.

The cookie is used to store personal information such as the access time, the location from which the access originated and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, it is possible for the person concerned to object to and prevent the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout . This browser add-on informs Google Analytics via JavaScript that no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the data subject’s information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or by another person within his/her sphere of control, the browser add-on may be reinstalled or reactivated.

For more information and to review Google’s current privacy policies, please visit https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html Google Analytics is explained in more detail at this link, https://www.google.com/intl/de_de/analytics/.

25. Privacy policy regarding the use and application of Google Remarketing

The data controller has integrated Google Remarketing services into this website. Google Remarketing is a Google AdWords feature that enables a company to display advertisements to Internet users who have previously been on the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertisements and consequently to display advertisements of interest to the Internet user.

Google Remarketing services are operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. When cookies are set, Google is able to recognize visitors to our website who subsequently visit websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the Internet browser of the person concerned automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or surfing behaviour of the user, which Google uses, among other things, to display advertisements relevant to the interests of the user.

The cookie is used to store personal information, such as the Internet pages visited by the person concerned. Accordingly, each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned has the opportunity to object to the interest-related advertising by Google. To do this, the person concerned must access the link www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

Further information and the valid data protection regulations of Google can be called up under https://www.google.de/intl/de/policies/privacy/.

26. Privacy policy regarding the use and application of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos and network via friendship requests.

Google+ is operated by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google+ button has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. As part of this technical process, Google obtains information as to which specific subpage of our website is visited by the person concerned. More detailed information on Google+ can be found at https://developers.google.com/+/.

If the person concerned is logged into Google+ at the same time, Google recognizes which specific page of our website the person concerned is visiting each time the person concerned accesses our website and for the entire duration of that person’s visit to our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the person concerned.

If the person concerned activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the person concerned and saves this personal data. Google stores the data subject’s Google+1 recommendation and makes it publicly available in accordance with the data subject’s accepted terms and conditions. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or elsewhere, for example on websites or in connection with advertisements. Google is also able to link a visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising Google’s various services.

Google receives information from the Google+ button that the data subject has visited our website whenever he or she is simultaneously logged in to Google+ when you visit our website; this happens whether or not the data subject clicks the Google+ button.

If the data subject does not want his or her personal data to be transferred to Google, he or she may prevent such transfer by logging out of his or her Google+ account before visiting our website.

Further information and the valid data protection regulations of Google can be called up under https://www.google.de/intl/de/policies/privacy/ Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

27. Privacy policy regarding the use of Google AdWords

The person responsible for the processing has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to pre-define keywords that will be used to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant Internet pages using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying advertisements of interest on third-party websites and in the search engine results of Google and by displaying third-party advertisements on our website.

If a person concerned reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart of an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to track whether a person who came to our website via an AdWords ad generated a turnover, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the person concerned.

The conversion cookie is used to store personal information, such as the Internet pages visited by the person concerned. Accordingly, each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned may object to the interest-related advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

Further information and the valid data protection regulations of Google can be called up under https://www.google.de/intl/de/policies/privacy/.

28. Privacy policy regarding the use and application of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform that allows users to share photos and videos and also to distribute such data on other social networks.

Instagram services are operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this Web site is accessed, operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical process, Instagram is informed of which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Instagram at the same time, Instagram recognizes which specific page the person concerned is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by the Instagram component and assigned by Instagram to the Instagram account of the person concerned. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram receives information from the Instagram component that the person concerned has visited our site whenever they are logged into Instagram at the same time as they visit our site, regardless of whether or not they click on the Instagram component. If the data subject does not want Instagram to receive this information, they can prevent the transmission by logging out of their Instagram account before accessing our website.

For more information and to review Instagram’s current privacy policies, please visit https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

29. Privacy policy regarding the use and application of Jetpack for WordPress

The data controller has integrated Jetpack into this website. Jetpack is a WordPress plug-in which offers additional functions to the operator of a website based on WordPress. Jetpack allows the website operator, among other things, an overview of the visitors to the site. The display of related articles and publications or the possibility to share content on the site can also increase the number of visitors. In addition, security functions are integrated into Jetpack, so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and accelerates the loading of images integrated into the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, operated by the data controller and on which a Jetpack component has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis. As part of this technical process, Automattic becomes aware of data that is subsequently used to create an overview of Internet site visits. The data obtained in this way are used to analyse the behaviour of the data subject who accessed the website of the data controller and are evaluated with the aim of optimising the website. The data collected via the Jetpack component will not be used to identify the data subject without the prior express consent of the data subject. The data is also made known to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject may object to the collection of data generated by the Jetpack cookie and relating to the use of this website and to the processing of this data by Automattic/Quantcast and prevent such collection. To do this, the person concerned must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

Automattic’s current data protection regulations can be found at https://automattic.com/privacy/ . Quantcast’s current data protection regulations can be found at https://www.quantcast.com/privacy/.

30. Privacy policy on the use and application of LinkedIn

The data controller has integrated LinkedIn Corporation components into this website. LinkedIn is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time a LinkedIn component (LinkedIn plug-in) is installed on our website, the LinkedIn component causes the browser used by the individual to download an appropriate representation of the LinkedIn component. More information about LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins . As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to LinkedIn at the same time, LinkedIn recognizes which specific page of our website the person concerned is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the person concerned. If the person concerned clicks on an integrated LinkedIn button on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.

LinkedIn always receives information through the LinkedIn component that the person concerned has visited our website if the person concerned is logged in to LinkedIn at the same time as accessing our website; this occurs regardless of whether the person concerned clicks on the LinkedIn component or not. If the data subject does not want LinkedIn to receive such information, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

At https://www.linkedin.com/psettings/guest-controls LinkedIn offers the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads as well as to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who can set cookies. Such cookies may be declined at https://www.linkedin.com/legal/cookie-policy LinkedIn’s current privacy policy can be found at https://www.linkedin.com/legal/privacy-policy LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

31. LiveZilla Privacy Policy for Use and Usage of LiveZilla

The data controller has integrated the LiveZilla component on this website. LiveZilla is a live support helpdesk software that enables direct communication in real time (so-called live chat) with visitors to your own website.

The developer of the LiveZilla component is LiveZilla GmbH, Byk-Gulden-Straße 18, 78224 Singen, Germany.

Each time you access our website, which is equipped with a LiveZilla component, this component collects data for the purpose of operating the live chat system and analyzing the operation of the system. More information about LiveZilla can be found at http://www.livezilla.net/home/de/.

The LiveZilla component places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The LiveZilla cookie can be used to create pseudonymized usage profiles. Such pseudonymized usage profiles can be used by the data controller to analyze visitor behavior and to analyze and maintain the proper operation of the live chat system. The analysis also serves to improve our offer. The data collected via the LiveZilla component will not be used to identify the person concerned without the prior express consent of the person concerned. This data is not merged with personal data or with other data containing the same pseudonym.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent the LiveZilla component from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by the LiveZilla component can be deleted at any time via the Internet browser or other software programs.

The current data protection regulations of LiveZilla GmbH can be found at https://www.livezilla.net/disclaimer/de/.

32. Privacy policy regarding the use and enjoyment of Myspace

The data controller has integrated components of Myspace LLC into this website. Myspace is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Myspace allows users of the social network, among other things, to set up free user profiles containing photos and videos, blogs or groups.

The operating company of Myspace is Myspace LLC, 8391 Beverly Blvd, #349, Los Angeles, California 90048, USA.

Each time one of the individual pages of this Web site is accessed, operated by the data controller and incorporating a Myspace component (Myspace plug-in), the Internet browser on the data subject’s information technology system is automatically prompted by the respective Myspace component to download a representation of the corresponding Myspace component from Myspace. More information on Myspace is available at https://myspace.com As part of this technical process, Myspace obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into Myspace at the same time, Myspace recognizes which specific page of our website the person concerned is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by the Myspace component and assigned by Myspace to the respective Myspace account of the person concerned. If the data subject clicks on a Myspace button integrated into our website, Myspace assigns this information to the personal Myspace user account of the data subject and stores this personal data.

Myspace receives information through the Myspace component that the data subject has visited our website whenever the data subject is logged into Myspace at the same time as accessing our website, regardless of whether the data subject clicks on the Myspace component or not. If the data subject does not want Myspace to receive such information, he or she can prevent the transmission by logging out of his or her Myspace account before accessing our website.

Myspace’s published privacy policy, which is available at https://myspace.com/pages/privacy, discloses the collection, processing and use of personal information by Myspace.

33. Privacy policy on the use and application of Pinterest

The data controller has integrated components of Pinterest Inc. into this website. Pinterest is a so-called social network. A social network is a social meeting point operated on the Internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest enables the users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which in turn can be shared (so-called repinning) or commented on by other users.

The operating company of Pinterest is Pinterest Inc. 808 Brannan Street, San Francisco, CA 94103, USA.

Each time one of the individual pages of this Internet site is accessed, which is operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information on Pinterest can be found at https://pinterest.com/ As part of this technical process, Pinterest is informed which specific page of our website is visited by the person concerned.

If the person concerned is logged into Pinterest at the same time, Pinterest recognizes which specific page of our website the person concerned is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the person concerned. If the person concerned presses a Pinterest button integrated into our website, Pinterest assigns this information to the personal Pinterest user account of the person concerned and saves this personal data.

Pinterest always receives information via the Pinterest component that the person concerned has visited our website if the person concerned is logged in to Pinterest at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Pinterest component or not. If the data subject does not want Pinterest to receive such information, Pinterest may prevent the transmission by logging out of the data subject’s Pinterest account before accessing our website.

Pinterest’s privacy policy, which is available at https://about.pinterest.com/privacy-policy, discloses the collection, processing and use of personal data by Pinterest.

34. Privacy policy on the use and application of Matomo

The data controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to Internet sites. A web analysis tool collects data on, among other things, from which website a person concerned came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of Internet advertising.

The software is operated on the server of the data controller, the data protection sensitive log files are stored exclusively on this server.

The purpose of the Matomo component is to analyse the flow of visitors to our website. The data controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports showing the activities on our website.

Matomo places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The use of cookies enables us to analyse the use of our website. Each time one of the individual pages of this website is accessed, the Matomo component automatically prompts the Internet browser on the data subject’s information technology system to transmit data to our server for online analysis. As part of this technical process, we gain knowledge of personal data, such as the IP address of the person concerned, which we use, among other things, to track the origin of visitors and clicks.

Personal information such as the access time, the location from which an access originated and the frequency of visits to our website are stored by means of cookies. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transferred to our server. This personal data is stored by us. We do not pass this personal data on to third parties.

The person concerned can prevent the setting of cookies by our Internet site, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to the collection of data generated by Matomo in connection with the use of this website and prevent such collection. For this purpose, the person concerned must set “Do Not Track” in your browser.

With the setting of the opt-out cookie, however, it is possible that the Internet pages of the person responsible for processing may no longer be fully usable by the data subject.

Further information and the valid data protection regulations of Matomo can be found at https://matomo.org/privacy/.

35. Privacy policy on the use and application of Shariff

The data controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection regulations. Shariff was developed for the German computer magazine c’t and is published by GitHub, Inc.

Developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

Usually, the button solutions provided by the social networks already transfer personal data to the respective social network when a user visits a website in which a social media button has been integrated. By using the Shariff component, personal data is only transferred to social networks if the visitor to a website actively presses one of the social media buttons. Further information on the Shariff component can be found in the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html . The use of the Shariff component has the purpose of protecting the personal data of visitors to our website and at the same time enabling us to integrate a button solution for social networks on this website.

Further information and the valid data protection regulations of GitHub can be found at https://help.github.com/articles/github-privacy-policy/.

36. Privacy policy on the use and application of SlideShare

The data controller has integrated SlideShare components on this website. LinkedIn SlideShare is a file hosting service that enables the exchange and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats, whereby the documents can either be made publicly accessible or marked privately.

SlideShare is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in Internet pages with the aim of displaying external content on the user’s own Internet page. Embed codes make it possible to reproduce content on one’s own website without storing it on one’s own server and in doing so possibly violate the reproduction right of the respective author of the content. A further advantage of using an embed code is that the respective operator of an Internet page does not use its own storage space and its own server is thus relieved. An embed code can be integrated at any point on another website, so that an external content can also be inserted within one’s own text. The purpose of using LinkedIn SlideShare is to take the load off our server and to avoid copyright infringements when using third-party content at the same time.

Each time you access our website, which is equipped with a SlideShare component (embed codes), this component causes the browser you are using to download embedded data from SlideShare. As part of this technical process, LinkedIn obtains information as to which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to SlideShare at the same time, SlideShare recognizes which specific page the person concerned is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by SlideShare and assigned by LinkedIn to the respective SlideShare account of the person concerned.

LinkedIn always receives information via the SlideShare component that the person concerned has visited our website if the person concerned is logged in to SlideShare at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the integrated media data or not. If the data subject does not want LinkedIn to receive this information, he or she can prevent the transmission by logging out of his or her SlideShare account before accessing our website.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies may be declined at https://www.linkedin.com/legal/cookie-policy LinkedIn’s current privacy policy can be found at https://www.linkedin.com/legal/privacy-policy.

37. Data protection provisions on the use and application of Tumblr

The person responsible for the processing has integrated Tumblr components on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a portal that is maintained on a website, usually open to the public, where one or more people called bloggers or webloggers can post articles or write thoughts in so-called blog posts. In a blog on Tumblr, the user can, for example, publish texts, images, links and videos and distribute them in digital space. In addition, Tumblr users can transfer content from other websites to their own blog.

Tumblr is operated by Tumblr, Inc. 35 East 21st St, Ground Floor, New York, NY 10010, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Tumblr component (Tumblr button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Tumblr component to download a representation of the corresponding Tumblr component from Tumblr. Further information on the Tumblr buttons can be found at https://www.tumblr.com/buttons. As part of this technical procedure, Tumblr is informed which specific subpage of our website is visited by the person concerned. The purpose of integrating the Tumblr component is to enable our users to disseminate the contents of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged in to Tumblr at the same time, Tumblr recognizes which specific subpage of our website the person concerned is visiting each time the person concerned accesses our website and for the entire duration of that person’s stay on our website. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the person concerned. If the person concerned activates one of the Tumblr buttons integrated on our website, the data and information transferred are assigned to the personal Tumblr user account of the person concerned and stored and processed by Tumblr.

Tumblr always receives information via the Tumblr component that the person concerned has visited our website if the person concerned is logged in to Tumblr at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Tumblr component or not. If the data subject does not wish to transmit this information to Tumblr in this way, he or she can prevent the transmission by logging out of his or her Tumblr account before accessing our website.

Tumblr’s current data protection regulations can be found at https://www.tumblr.com/policy/en/privacy.

38. Privacy policy on the use and enjoyment of Twitter

The data controller has integrated Twitter components into this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including those not registered on Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons . As part of this technical process, Twitter obtains information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the person concerned is visiting each time the person concerned accesses our website and for the entire duration of that person’s stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the person concerned clicks on one of the Twitter buttons integrated into our website, the data and information transmitted will be assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned is logged on to Twitter at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Twitter component or not. If the data subject does not wish to transmit this information to Twitter in this way, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.

Twitter’s current data protection regulations can be found at https://twitter.com/privacy?lang=de.

39. Privacy policy on the use and application of Webtrekk

The data controller has integrated Webtrekk components into this website. Webtrekk is a combination of analysis and marketing solution in one system. Webtrekk enables the website operator to collect data about the use of the website and to individualize marketing activities.

The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany.

Each time one of the individual pages of this website is accessed and operated by the data controller, Webtrekk collects and stores data for marketing and optimization purposes. The data collected is used to create pseudonymised user profiles. The pseudonymised user profiles are used for the purpose of analysing visitor behaviour and enable us to improve our website. The data collected via the Webtrekk component will not be used to identify the person concerned without the prior consent of the person concerned. This data is not merged with personal data or with other data containing the same pseudonym.

Webtrekk places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. On behalf of the data controller, Webtrekk will use the data and information obtained from our website to evaluate the user behaviour of the data subject who visited our website. Webtrekk will also use the data to compile reports on user activities on our behalf and to provide other services to our company in connection with the use of our website. The IP address of the person concerned is not merged with other personal data by Webtrekk.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Webtrekk from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Webtrekk can be deleted at any time via an Internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to and prevent the collection of data generated by the Webtrekk cookie and related to the use of this website and the processing of this data by Webtrekk. To do this, the person concerned must click on a link on https://www.webtrekk.com/de/legal/opt-out-webtrekk/ which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

Webtrekk’s current data protection regulations can be found at https://www.webtrekk.com/de/warum-webtrekk/datenschutz/.

40. Privacy policy regarding the use and application of WiredMinds

The data controller has integrated components of WiredMinds into this website. The WiredMinds components automatically recognize and qualify companies that visit a website. The WiredMinds component enables the operator of a website who uses the component to generate leads, i.e. to qualify potential new customers.

Operating company of WiredMinds is the WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany.

We use a WiredMinds Zählpixel. A pixel-code is a miniature graphic embedded in a web page to enable log file recording and log file analysis for subsequent statistical evaluation.

WiredMinds also sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. The setting of cookies enables us to analyse the use of our website.

Pseudonymised user profiles are created on the basis of the data obtained. The pseudonymised user profiles are used for the purpose of analysing visitor behaviour and enable us to improve our Internet offering. The data collected via the WiredMinds component will not be used to identify the person concerned without the prior express consent of the person concerned. This data will not be merged with personal data or with other data containing the same pseudonym.

Each time one of the individual pages of this website is accessed, the Internet browser on the information technology system of the person concerned is automatically prompted by the WiredMinds component to transmit data for the purpose of online analysis. Within the framework of this technical procedure, WiredMinds obtains knowledge of personal data, such as the IP address, which is used, among other things, to trace the origin of visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which an access originated and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transferred to the WiredMinds server. These personal data are stored by WiredMinds, but are not passed on to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent WiredMinds from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by WiredMinds can be deleted at any time via an Internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to the collection of data generated by WiredMinds and related to the use of this website and to prevent such collection. To do this, the person concerned must click on the Dont-Track-My-Visits button under the link https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel . If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must set an opt-out cookie again.

Further information and the valid data protection regulations of WiredMinds can be called up under https://www.wiredminds.de/produkt/datenschutz-gutachten/.

41. Privacy policy on the use and application of Xing

The data controller has integrated Xing components into this website. Xing is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. Individual users can create a personal profile of themselves at Xing. Companies can, for example, create company profiles or publish job offers on Xing.

Xing’s operating company is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins . As part of this technical process, Xing obtains information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Xing at the same time, Xing recognizes which specific page of our website the person concerned is visiting each time the person concerned accesses our website and for the entire duration of that person’s stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the person concerned. If the person concerned activates one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the person concerned and saves this personal data.

Xing always receives information via the Xing component that the person concerned has visited our website if the person concerned is logged in to Xing at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Xing component or not. If the data subject does not wish to transmit this information to Xing in this way, he or she can prevent the transmission by logging out of his or her Xing account before accessing our website.

The data protection regulations published by Xing, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. In addition, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

42. Privacy policy regarding the use of YouTube

The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that enables video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a YouTube component (YouTube video) has been integrated into one of the individual pages of this website, which is operated by the data controller, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/ As part of this technical process, YouTube and Google obtain information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google always receive information via the YouTube component that the person concerned has visited our website if the person concerned is logged on to YouTube at the same time as accessing our website; this occurs regardless of whether the person concerned clicks on a YouTube video or not. If the data subject does not want YouTube and Google to receive such information, they may prevent the transmission by logging out of their YouTube account before visiting our website.

The data protection regulations published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

43. Data protection provisions on the use and application of the scalable central measurement method of INFOnline GmbH

The person responsible for the processing has integrated a pixel-code for measuring the range on this website. A pixel-code is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis for subsequent statistical evaluation. The integrated counting pixels serve the Scalable Central Measurement Method (SZM) of INFOnline GmbH.

The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Method is used to determine statistical key figures, i.e. range measurement. The embedded pixel-code is used to determine whether, when and by how many users (including the person concerned) our website was opened and which content was accessed.

The data obtained using the Scalable Central Measurement Method is collected anonymously. In order to record the number of hits, either a so-called session cookie is set, i.e. a signature is created which consists of various automatically transmitted information, or alternative methods are used, for the purpose of recognising the users of a website. The IP address of the Internet connection used by the person concerned is only collected and processed in anonymous form. The data subject is not identified at any time.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to and prevent the collection of data generated by INFOnline and relating to the use of this Internet site and the processing of such data by INFOnline. To do this, the person concerned must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

The setting of the opt-out cookie may result in the Internet pages of the data controller no longer being fully usable. INFOnline’s current data protection regulations can be found at https://www.infonline.de/datenschutz/.

44. Privacy policy regarding the use and application of DoubleClick

The data controller has integrated components of DoubleClick by Google into this website. DoubleClick is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers.

Operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the person’s browser. If the browser accepts this request, DoubleClick places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The purpose of the cookie is to optimise and display advertising. The cookie is used, among other things, to place and display user-relevant advertisements and to generate reports on or improve advertising campaigns. In addition, the cookie is used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID, which is necessary to complete the technical process. For example, the cookie ID is required to display an ad in a browser. DoubleClick may also use the cookie ID to determine which advertisements have already been displayed in a browser in order to avoid duplication. DoubleClick also uses the cookie ID to collect conversions. Conversions are collected, for example, when a user has previously been shown a DoubleClick ad and then makes a purchase on the advertiser’s website using the same Internet browser.

A DoubleClick cookie does not contain any personally identifiable information. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact.

Each time one of the individual pages of this website is accessed, operated by the data controller and incorporating a DoubleClick component, the Internet browser on the data subject’s information technology system is automatically prompted by the respective DoubleClick component to submit data to Google for online advertising and commission billing purposes. As part of this technical process, Google becomes aware of data that Google also uses to prepare commission statements. Among other things, Google can track that the person concerned clicked on certain links on our website.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Google can be deleted at any time via an Internet browser or other software programs.

Further information and the valid data protection regulations of DoubleClick by Google can be called up under https://www.google.com/intl/de/policies/.

45. Privacy policy on the use and application of Awin

The data controller has integrated components from Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Awin is Awin AG, Eichhornstraße 3, 10785 Berlin, Germany.

Awin places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Awin tracking cookie does not store any personal data. Only the affiliate’s identification number, i.e. that of the partner referring the potential customer, as well as the visitor’s serial number on a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Awin.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Awin from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Awin can be deleted at any time via an Internet browser or other software programs.

Awin’s current data protection regulations can be found at http://www.Awin.com/de/ueber-Awin/datenschutz/.

46. Privacy policy regarding the use and application of Adcell

The data controller has integrated Adcell components into this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid in the form of click or sale commissions, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

Adcell’s operating company is Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany.

Adcell places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Adcell tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. of the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Adcell from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Adcell can be deleted at any time via an Internet browser or other software programs.

Adcell’s current data protection regulations can be found at https://www.adcell.de/agb.

47. Privacy policy regarding the use and application of Belboon

The data controller has integrated Belboon components into this website. Belboon is a German affiliate network which offers affiliate marketing. Affiliate marketing is an Internet-supported sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Adcell is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin.

Belboon places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Belboon tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Belboon.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Belboon can be deleted at any time via an Internet browser or other software programs.

Belboon’s current data protection regulations can be found at https://www.belboon.com/de/ueber-uns/datenschutz/.

48. Privacy policy regarding the use and application of TradeTracker

The data controller has integrated TradeTracker components into this website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution, which is used by commercial operators of Internet sites, the so-called. Merchants or advertisers, enables advertising, which is usually paid by click or sale commissions, to be displayed on third-party websites, i.e. on sales partners who are also called affiliates or publishers. Via the affiliate network, the merchant provides an advertising medium, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestraße 426, 20537 Hamburg, Germany.

TradeTracker places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. TradeTracker’s tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by TradeTracker can be deleted at any time via an Internet browser or other software programs.

TradeTracker’s current data protection regulations can be found at https://tradetracker.com/de/privacy-policy/.

49. Privacy policy regarding the use and application of adgoal

The data controller has integrated adgoal components into this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of adgoal is adgoal GmbH, Schellengasse 2. 74072 Heilbronn, Germany.

Adgoal places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The adgoal tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. of the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by adgoal can be deleted at any time via an Internet browser or other software programs.

adgoal’s current data protection regulations can be found at https://www.adgoal.de/de/privacy.html.

50. Privacy policy on the use and application of YieldKit

The data controller has integrated YieldKit components into this website. YieldKit is a German affiliate network which offers affiliate marketing. Affiliate marketing is an Internet-supported sales form which enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid for by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of YieldKit is YieldKit GmbH, Gänsemarkt 43, 20354 Hamburg.

YieldKit sets a cookie on the information technology system of the person concerned. Which Cookies are, was already described above. The tracking cookie of YieldKit does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor of a website and the clicked advertising material are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. YieldKit.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent YieldKit from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by YieldKit can be deleted at any time via an Internet browser or other software programs.

The current data protection regulations of YieldKit can be found at http://yieldkit.com/legal-notes/privacy-policy/.

51. Data protection provisions on the use and application of Tradedoubler

The data controller has integrated Tradedoubler components into this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually paid for by click or sale commission, on Internet sites of third parties, i.e. sales partners who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany.

Tradedoubler sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The Tradedoubler tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the visitor’s serial number on a website and the advertising medium clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Tradedoubler.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Tradedoubler can be deleted at any time via an Internet browser or other software programs.

Tradedoubler’s current data protection regulations can be found at http://www.tradedoubler.com/de/datenschutzrichtlinie/.

52. Privacy policy for the use of Oracle Eloqua / Oracle Marketing Cloud

The data controller has integrated components of Oracle Eloqua / Oracle Marketing Cloud (hereinafter referred to as “Eloqua”) on this website. Eloqua adapts relevant website content to the data of interested parties, customers and their profiles in order to enable website operators to address interested parties and customers more effectively and specifically. The purpose of Eloqua is to increase the conversion rate of prospects into customers and thus to increase the turnover of a website operator.

The operating company of Eloqua is Oracle Corporation, 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

Eloqua places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. On behalf of the data controller, Eloqua will use the data and information collected through our website to evaluate the user behavior of the data subject who used our website. Eloqua will also use the data to produce reports on user activity on our behalf and to provide other services to our company in connection with the use of our website.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Oracle from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Oracle can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject may object to the collection of data generated by the Eloqua cookie and relating to the use of this website and to the processing of such data by Oracle and prevent such processing. To do this, the person concerned must press the Click-Here button at https://www.oracle.com/marketingcloud/opt-status.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

The current data protection regulations of Oracle can be found at https://www.oracle.com/legal/privacy/index.html.

53. Privacy policy on the use and enjoyment of Lotame

The data controller has integrated Lotame components into this website. Lotame is a data management platform into which data is fed from third-party sources across all devices in order to subsequently personalize content, advertising and offers. Lotame is therefore also an analysis service. An analysis service collects and evaluates data. It is mainly used to optimize a website and for cost-benefit planning of advertising activities.

Lotame is operated by Lotame Solutions, Inc. Suite 2000 8850 Stanford Blvd Columbia, Maryland, 21045, USA.

The purpose of Lotame is to address our customers and prospects across all devices. A cross-device approach is one that addresses customers both on a normal computer system and on mobile devices such as notebooks, tablets or mobile phones. Lotame uses so-called Unique Identifiers (UIDs) for this purpose. A Unique Identifier is a technology used to determine which different technological systems are used by a particular person.

Lotame places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Lotame component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Lotame component to transmit data to Lotame for optimisation purposes. As part of this technical process, Lotame obtains knowledge of data that is subsequently used to create user profiles. The user profiles obtained in this way are used to determine which different information technology devices the respective user uses in order to optimise our advertising activities.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Lotame from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Lotame can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to the collection of data generated by the Lotame-Cookie and related to the use of this website as well as to the processing of this data by Lotame and to prevent such data being collected. To do this, the person concerned must press the opt-out button at https://www.lotame.com/opt-out-preference-manager/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

Lotame’s current data protection regulations can be found at https://www.lotame.com/legal/.

54. Privacy policy regarding the use of Bloglovin

The data controller has integrated components of Bloglovin into this website. Bloglovin is an online platform that allows users to organize their favorite blogs. A blog is a portal, usually open to the public, that is maintained on a website and in which one or more people, called bloggers or webloggers, can post articles or write thoughts in so-called blog posts.

The operating company of Bloglovin is Bloglovin Inc. 25 Broadway, New York, NY 10004, USA.

Each time one of the individual pages of this website is accessed, operated by the data controller and on which a Bloglovin component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Bloglovin component to download a representation of the corresponding Bloglovin component from Bloglovin. As part of this technical process, Bloglovin is informed about which specific page of our website is visited by the person concerned.

If the person concerned is logged into Bloglovin at the same time, Bloglovin recognizes which specific page of our website the person concerned is visiting each time the person visits our website and for the entire duration of that person’s stay on our website. This information is collected by the Bloglovin component and assigned by Bloglovin to the respective Bloglovin account of the data subject. If the data subject presses the Bloglovin button integrated into our website, this information is transmitted to Bloglovin. The data subject has already consented to the transfer of such information to Bloglovin.

Further information and Bloglovin’s applicable privacy policy can be found at https://www.bloglovin.com/tos.

55. Privacy policy on the use and application of Amobee

The data controller has integrated Amobee components into this website. Amobee is a technological advertising agency specialising in the delivery of advertising to mobile devices.

Amobee is operated by Amobee Inc, 950 Tower Lane, Suite 2000, Foster City, CA 94404, USA.

The purpose of Amobee is the delivery of advertising. Amobee places a cookie on the data subject’s information technology system. What cookies are has been explained above. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Amobee component has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Amobee component to transmit data to Amobee. As part of this technical process, Amobee obtains knowledge of data that is subsequently used to create user profiles. The user profiles obtained in this way are used for advertising activities.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amobee from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Amobee can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to and prevent the collection of data generated by the Amobee cookie and relating to the use of this website and the processing of this data by Amobee. To do this, the person concerned must press the Click-Here-To-Opt-Out button at http://amobee.com/privacy/technology/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

Amobee’s current data protection regulations can be found at http://amobee.com/privacy/.

56. Privacy policy on the use and application of ADITION

The data controller has integrated ADITION components into this website. ADITION is a provider of data-based digital marketing that provides an advertising platform aimed at advertisers and online marketing agencies.

The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany.

The purpose of ADITION is the insertion of digital advertising media. ADITION places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is of a technical nature and makes it possible, among other things, to track how often certain advertising media are displayed.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the Internet browser used and thus permanently oppose the setting of cookies. Such a setting of the Internet browser used would also prevent ADITION from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by ADITION can be deleted at any time via an Internet browser or other software programs.

It is also possible to object to and prevent the collection of data generated by the ADITION cookie and related to the use of this website and the processing of this data by ADITION. For this purpose, the person concerned must click on a link at https://www.adition.com/kontakt/datenschutz/ which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

ADITION’s current data protection regulations can be found at https://www.adition.com/kontakt/datenschutz/.

57. Privacy policy on the use and application of AdJug

The data controller has integrated AdJug components into this website. AdJug is an advertising exchange platform that provides online advertising space (banner advertising).

The operating company of AdJug is AdJug GmbH, Bayerstraße 69, 80335 Munich, Germany.

AdJug sets a cookie. Furthermore, each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an AdJug component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective AdJug component to transmit data to AdJug for the purpose of displaying advertisements. As part of this technical process, AdJug becomes aware that our website has been accessed by the information technology system used by the person concerned. The data transferred to AdJug as part of the technical process is used for billing purposes in relation to the advertising displayed.

The person concerned can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting in the Internet browser used, and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AdJug from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by AdJug can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject may object to and prevent the collection of data generated by the AdJug cookie and relating to the use of this website and the processing of such data by AdJug. To do this, the person concerned must press the consumer cookie opt-out link at http://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the system of the person concerned are deleted after an objection, the person concerned must call up the link again and set a new opt-out cookie.

However, when the opt-out cookie is set, it is possible that the Internet pages of the data controller may no longer be fully usable by the data subject.

AdJug’s current data protection regulations can be found at http://www.de.adjug.com/datenschutz.html.

58. Payment method: data protection provisions on Klarna as a method of payment

The data controller has integrated Klarna components into this website. Klarna is an online payment service provider that enables purchase on account or flexible payment by instalments. Klarna also offers other services, such as buyer protection or identity and credit checks.

Klarna is operated by Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If, during the ordering process in our online shop, the person concerned selects either “purchase on account” or “hire purchase” as the payment option, the data of the person concerned is automatically transferred to Klarna. By selecting one of these payment options, the data subject consents to the transfer of personal data required for the processing of the invoice or instalment purchase or for identity and credit checks.

The personal data transmitted to Klarna is usually first name, surname, address, date of birth, gender, email address, IP address, telephone number, mobile phone number as well as other data necessary for the processing of an invoice or instalment purchase. For the completion of the sales contract such personal data are also necessary, which stand in connection with the respective order. In particular, there may be a mutual exchange of payment information such as bank details, card number, expiry date and CVC code, number of articles, article number, data on goods and services, prices and tax charges, information on previous purchasing behaviour or other information on the financial situation of the person concerned.

The transmission of data is intended in particular for identity verification, payment administration and fraud prevention purposes. The data controller will transfer personal data to Klarna in particular if there is a legitimate interest in the transfer. The personal data exchanged between Klarna and the controller will be transmitted by Klarna to credit agencies. The purpose of this transfer is to check identity and creditworthiness.

Klarna also passes on the personal data to affiliated companies (Klarna Group) and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data are to be processed on behalf of Klarna.

Klarna collects and uses data and information on the previous payment behaviour of the person concerned as well as probability values for their behaviour in the future (so-called scoring) to decide on the establishment, implementation or termination of a contractual relationship. The scoring is calculated on the basis of scientifically recognized mathematical-statistical methods.

The data subject has the option of withdrawing his/her consent to Klarna to handle personal data at any time. A revocation has no effect on personal data which must be processed, used or transmitted for (contractual) payment processing.

Klarna’s current data protection regulations can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

59. Payment method: Privacy policy for PayPal as payment method

The data controller has integrated PayPal components into this website. PayPal is an online payment service provider. Payments are processed through so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the person concerned selects “PayPal” as the payment option during the ordering process in our online shop, the data of the person concerned is automatically transferred to PayPal. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, surname, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. For the completion of the sales contract such personal data are also necessary, which stand in connection with the respective order.

The transmission of the data is intended for payment processing and fraud prevention. The person responsible for the processing will transfer personal data to PayPal in particular if there is a justified interest in the transfer. The personal data exchanged between PayPal and the data controller may be transferred by PayPal to credit agencies. The purpose of this transfer is to check identity and creditworthiness.

PayPal may transfer the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data is to be processed on behalf of the customer.

The person concerned has the opportunity to revoke his or her consent to the handling of personal data at PayPal at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The valid data protection regulations of PayPal can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

60. Payment method: Privacy policy for Skrill as payment method

The data controller has integrated Skrill components into this website. Skrill is an online payment service provider. Payments are processed via the Skrill Wallet, which is a virtual electronic wallet. Skrill also offers the option of processing virtual payments via credit cards. A Skrill Wallet is managed via an e-mail address. Skrill makes it possible to trigger online payments to third parties or to receive payments.

Skrill is operated by Skrill Limited, Floor 27, 25 Canada Square, London, E14 5LQ, United Kingdom.

If the person concerned selects “Skrill” as the payment option during the ordering process in our online shop, the data of the person concerned is automatically transmitted to Skrill. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

The personal data exchanged with Skrill is the purchase amount and e-mail address required for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The data controller will provide Skrill with other personal data even if it has a legitimate interest in doing so. The personal data exchanged between Skrill and the controller may be transferred by Skrill to credit reference agencies. The purpose of this transfer is to verify identity and creditworthiness.

Skrill may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data are to be processed on behalf of Skrill.

The person concerned has the possibility to revoke his consent to Skrill for the handling of personal data at any time. A revocation has no effect on personal data which must be processed, used or transmitted for (contractual) payment processing.

Skrill’s current data protection regulations can be found at https://www.skrill.com/de/fusszeile/datenschutzbestimmungen/.

61. Payment method: Data protection provisions on Sofortüberweisung as a method of payment

The data controller has integrated Sofortüberweisung components on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung represents a technical procedure through which the online merchant immediately receives a payment confirmation. This enables the merchant to deliver goods, services or downloads to the customer immediately after the order has been placed.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the person concerned selects “Sofortüberweisung” as a payment option during the ordering process in our online shop, the data of the person concerned is automatically transferred to Sofortüberweisung. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing.

In the case of purchase processing via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant will then be automatically notified of the execution of the financial transaction.

The personal data exchanged with Sofortüberweisung is first name, surname, address, email address, IP address, telephone number, mobile phone number or other data necessary for the payment processing. The purpose of the data transmission is to process payments and prevent fraud. The data controller will transfer other personal data to Sofortüberweisung even if there is a legitimate interest in the transfer. Personal data exchanged between Sofortüberweisung and the controller may be transferred by Sofortüberweisung to credit reference agencies. The purpose of this transfer is to check identity and creditworthiness.

If necessary, Sofortüberweisung passes on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data are to be processed on behalf of the customer.

The person concerned has the possibility to revoke his/her consent to the handling of personal data at any time against Sofortüberweisung. A revocation has no effect on personal data which must be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

62. Legal basis for the processing

Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same shall apply to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our site were injured and his name, age, health insurance information or other vital information would have to be disclosed to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO.

Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not predominate. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the data controller (recital 47 sentence 2 DS-GVO).

63. Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is the conduct of our business for the benefit of all our employees and shareholders.

64. Duration for which the personal data are stored

The criterion for the duration of the storage of personal data is the respective legal retention period. After this period has expired, the corresponding data will be routinely deleted unless they are no longer required for the fulfilment or initiation of the contract.

65. Legal or contractual provisions on the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We will inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may result from contractual provisions (e.g. information on the contractual partner).

Sometimes it may be necessary for a contract to be concluded that a person concerned makes personal data available to us which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide personal data would mean that the contract could not be concluded with the data subject.

The data subject must contact one of our employees before providing personal data. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data and the consequences of not providing the personal data.

66. Existence of automated decision making

As a responsible company, we refrain from automatic decision-making or profiling.

This data protection declaration was created by the data protection declaration generator of the Duisburg externer Datenschutzbeauftragter in cooperation with RC GmbH, which recycles used notebooks and the Datenschutz Anwälten der Kanzlei WILDE BEUGER SOLMECKE | Rechtsanwälte.